This book is an eye-opener to the differences between how software gets built and how it gets sold. -- Michael Ernest, JavaRanch Sheriff Big corporations...have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. -- Valentin Crettaz, Val's Blog: Stuff for software engineers and Java addicts The history of marketing...(展开全部)

Reyner Banham and the Paradoxes of High Tech reassesses one of the most influential voices in twentieth-century architectural history through a detailed examination of Banham’s writing on High Tech architecture and its immediate antecedents. Taking as a guide Banham’s habit of structuring his writings around dialectical tensions, Todd Gannon sheds new light on Banham’s early en...(展开全部)

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and ...(展开全部)

A rich, comprehensive collection of images covering the revolution in menswear over the last 100 years with text by fashion historian Cally Blackman. Rare photography and illustrations reveal the elegant tailoring of Savile Row and tough khaki and denim of the uniform and workplace giving way to an exuberant array of styles and colours as the century progresses. Packed with ima...(展开全部)

路易丝·福克斯克罗夫特（Louise Foxcroft）：剑桥大学医学史博士，著有《卡路里与束身衣》《上瘾：19世纪英国鸦片烟瘾的研究》（The Making of Addiction: The Use and Abuse of Opium in Nineteenth-Century Britain）以及《现代更年期简史》（Hot Flushes, Cold Science：A History of the Modern Menopause），后者获得2009年英国朗文历史奖*图书。现为英国《卫报》《伦敦书评》撰稿。

A visual feast of 400 dazzling images, this is a comprehensive survey of the genre over the last century. The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day. Early in the century fashion illustration reflected new, liberating currents in art and culture, such as the exoticism of the Ballets Russes, wh...(展开全部)